Last week I wrote about Vital Farms and Wall Street in the chicken coop. Your responses flooded my inbox. The message was clear: Okay, Cody, so where DO we buy good eggs? Fair question. I've been thinking about it all week. Here's...
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Farmer Andrea starts the day with a morning wellness check in our brooder, where happy, healthy chickens are cared for every step of the way. You've probably bought Vital Farms eggs. The fancy black carton. The premium price. The promise...
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Friends, I'm a long way from Arkansas right now, watching grass bend in the wind, and I've got that feeling in my gut again. The same feeling I had when Andrea and I leased 20 acres of pasture and MacGyvered our...
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Ultra-processed food accounts for nearly 60% of the calories American adults eat. For kids, it's closer to 70%. Poor diet is now the leading cause of mortality in the U.S. We spend $1.1 trillion per year treating chronic, diet-related diseases. That's roughly...
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Dear mindful eaters, Now that the wrapping paper's in the trash, I've been chewing on something: my own holiday spending. Where did it actually go? Did my money match my values?Some call that kind of thinking conscious consumerism. A farmer I...
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