Anyone concerned about the sourcing of their food has felt the frustration of label confusion. And the meat aisle is a particularly crowded space. In a large grocery store—to say nothing of all the e-commerce shops—there are dozens of brands and most of them are making the same claims. Hormone free, antibiotic free, grass-fed, gluten free, all natural—to name a few. Which begs the question: If they all say the same thing, does it really matter which you pick?