Fighting Back Against the System

Buckle up, because I'm not gonna sugarcoat this: our food system is rigged against us. But I wouldn't be writing if I didn't see a way to fight back.

Let's cut straight to it - our food system is broken as hell. Big Ag's in bed with federal regulators, Big Pharma's got their hooks deep in farming, and a handful of meat-packing monopolies are choking the life out of rural America.

I've devoted my life to fighting this broken system, and some days it feels like pushing a boulder uphill. Sure, at Grass Roots we're training farmers, building ethical supply chains, and partnering with processors who don't treat workers like disposable parts. But here's the cold hard truth - none of that matters without you.

Our forested pigs rooting on pasture on our regenerative land at Falling Sky Farm in Arkansas.

You, the person reading this email, have more power to change this system than I ever will. Every dollar you spend is a vote for the kind of food system you want. And I know - believe me, I KNOW - that voting with your wallet isn't easy when our prices are higher than the factory-farmed garbage at the grocery store.

It's the number one thing I hear from folks: "Cody, I believe in what you're doing, but these prices..." Trust me, it hits home. I'm a farmer AND a parent watching these grocery bills climb while Big Food posts record profits. It makes my blood boil that we've let them create a system where a Snickers bar scaled up to turkey size would cost $170, but they've convinced everyone that $4.99/lb chicken is "normal."

Learn more about the intention and transparency behind regenerative farming and Grass Roots Co-op.

So today, we're taking action. Not because we've figured it all out, but because standing still isn't an option. 

We've launched our first-ever subscribe and save program that, paired with our Barnraiser loyalty rewards, lets you save 15% on every order. No gimmicks, no hoops to jump through - just a straightforward way to make pasture-raised meat more accessible.

Look, I won't pretend this fixes everything. The big guys are still out there pushing their $4.99/lb factory-farmed chicken and calling it "normal." But here's what I know: every time you choose pastured meat from small farms, you're helping build something different. Something better. You're keeping farmers on their land, workers in good jobs, and animals on fresh pasture where they belong.

Andrea and I started this journey 18 years ago with nothing but a MacGyvered chicken coop and a whole lot of determination to help create a better food system. Today, we're building a network of farms and families who know in our bones that good food isn't a privilege - it's a birthright. So this isn't just about savings - it's about proving there's another way forward.

Ready to be part of this? Join us. Because when enough of us stand together, even the biggest giants start to wobble.

Your farmer (and fellow food fighter),

Cody