North Carolina is the center of America’s pork industry, with over 9.7 million pigs that produce 10 billion gallons of waste annually. When a pig in a large-scale farm urinates or defecates, the waste falls through slatted floors into holding troughs below. Those troughs are periodically flushed into an earthen hole in the ground called a “lagoon”—which contain a mixture of water, pig excrement, pig carcasses and anaerobic bacteria. The bacteria digest the slurry and also give lagoons their pink coloration.

Grass Roots is  a cooperative of small-scale family farmers on a mission to change the way meat is produced and consumed in the USA. We are proud to raise and process all our meat in America, with local farms ranging from Oregon to North Carolina.

With so many confusing and misleading labels on packages, pasture-raised is emerging as the best way to ensure optimal health and nutrition – and radical transparency is the best way for you to check those claims.