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Impact

The cause and effect of regenerative farming and the issues we feel passionate about

North Carolina is the center of America’s pork industry, with over 9.7 million pigs that produce 10 billion gallons of waste annually. When a pig in a large-scale farm urinates or defecates, the waste falls through slatted floors into holding troughs below. Those troughs are periodically flushed into an earthen hole in the ground called a “lagoon”—which contain a mixture of water, pig excrement, pig carcasses and anaerobic bacteria. The bacteria digest the slurry and also give lagoons their pink coloration.
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The honest truth is that the potential for exposure to harmful bacteria exists in all food systems—including organic vegetables and pasture-based meats. But there are some critical differences between production models that significantly changes the risk factors for foodborne illness and widespread outbreaks.
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Grass Roots is  a cooperative of small-scale family farmers on a mission to change the way meat is produced and consumed in the USA. We are proud to raise and process all our meat in America, with local farms ranging from Oregon to North Carolina.
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