The cause and effect of regenerative farming and the issues we feel passionate about

Labels can be confusing across meat producers. For example, grass-fed can mean that confined animals in feedlots can be fed grass at any point. It does not mean they only eat grass, and most often they are also fed grain to fatten them up. However, with transparency being a pillar of our business, our labels have no surprises. When we say our cattle are grass-fed and grass-finished, we mean grass is the only thing they eat.
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You may have seen the recent headlines about the controversy over Costco’s $4.99 chicken. Costco by and large offers consumers high quality products and does great things for its employees and communities but they have slipped up here. Mercy for Animals,...
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