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Privacy Policy

Last updated on July 15, 2019

Privacy Policy

This privacy policy (the “Privacy Policy”) governs your access and use of the Services provided by Arkansas Sustainable Livestock Cooperative, an Arkansas cooperative marketing association doing business as Grass Roots Farmers’ Cooperative (collectively, including our subsidiaries and other affiliates, “Grass Roots,” “we,” “us,” or “our”). By using the Services, you agree to be bound by this Privacy Policy. All capitalized terms in this Privacy Policy that are not specifically defined in this Privacy Policy have the meanings given in our Terms of Use. 

You acknowledge and agree that Grass Roots collects, stores, and uses certain electronic information about you and your account. 

What We Collect About You and How We Collect It 

We collect several types of information from and about Users, including information by which you might be personally identified. We may collect this information directly from you when you provide it to us, and automatically as you navigate or use the Services. We only collect certain personal identifiable information that you choose to provide through your account on the Services. For example, when you make a purchase or attempt to make a purchase through the Services, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal, email address, and phone number. We refer to this information as “Order Information.” If you do not want us to have particular Order iInformation about you, then do not publish that information on your account or post that information on the Services. However, please note that certain information is required to use and enjoy the Services. Except as set out in this Privacy Policy, Wwe do not collect or scrape additional personal information from your computer, contacts, email, or other personal sources. 

We automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you use the Services, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Services, and information about how you interact with the Services. We refer to this automatically- collected information as “Device Information.” 

We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org; - “Log files” track actions occurring on the Services, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps; - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site; 

We also collect and use generalized, anonymous information about all users. This information cannot be used to identify or isolate your personal information. 

How We Use and Disclose Your Information 

We use or disclose your information solely for the purpose of providing the Services to you through the operation of the Grass Roots Sites and business, or for legal purposes, all according to the following principles: 

• To fulfill orders placed through the Services. 

• As you direct or consent: We may share or use your information when you direct us or consent to us sharing or using your information. 

• For legal purposes: We may share or use your information (a) to comply with applicable laws, regulations, court orders, legal processes, or to respond to any government or regulatory request, (b) to detect or otherwise manage fraud, security, or technical issues, (c) to protect the safety, rights, or property of any person, the public, or Grass Roots, or (d) to enforce our rights arising from any contracts entered into between you and us, including the Terms of Use and for billing and collection. 

• For external processing: We may share your information with third parties who are necessary for us to provide the Services and process information on our behalf (for example: to process payments, shipping, or to ensure compliance with appropriate security and confidentiality measures on our behalf). 

• To contact you about goods and services: We may use your information to contact you about Services that may be of interest to you, and to enable us to display or direct communications to you; and 

• For business purposes: We may disclose your information (a) to our current or future parents, affiliates, subsidiaries, and other companies under common control and ownership, or (b) to a buyer or other successor in connection with, or during negotiations, a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. 

We may share your information with third parties to help us use your information for the purposes described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Services -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt- out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

We may use generalized, anonymous information for any purpose and disclose it to third parties in our sole discretion. 


As described above, we may use your information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how- does-it-work. You can opt out of targeted advertising by using the links below: - Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/settings/ads/anonymous - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

DO NOT TRACK Please note that we do not alter our data collection and use practices on the Services when we see a Do Not Track signal from your browser, 

Your Privacy Rights—California 

If you are a resident of the State of California and would like to learn how your “personal information” (as defined in the Shine the Light Law, Cal. Civ. Code § 1798.83) is shared with third-parties, what categories of personal information we have shared with third-parties in the preceding year, as well as the names and addresses of those third-parties, please e-mail us at: [email protected]; call us at: 501-613-0184; or send us mail to: 245 Quality Dr; Clinton, AR 72031 

Further, if you are a resident of the State of California and would like to opt-out from the disclosure of your personal information to any third-party for marketing purposes, please e- mail us at: [email protected]; call us at: 501-613-0184 or send us mail to: 245 Quality Dr; Clinton, AR 72031 

Please be advised that where California residents opt-out from permitting their personal information to be shared, such individuals may still receive selected offers directly from us, in accordance with applicable law. 

Your Rights – Europe 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Services), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United State 

SMS/MMS MOBILE MESSAGING MARKETING PROGRAM We respect your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. 

If, in our sole discretion, we believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, we may refuse you access to the Program and pursue any appropriate legal remedies. 

Security of Information 

Grass Roots cared about the security of user information and has taken reasonable steps to safeguard it. However, Grass Roots cannot guarantee the security of your information. By using the Services, you agree that you provide your personal information and content at your own risk. You are solely responsible for maintaining the security of your account. 

Data Retention 

When you place an order through the Services, we will maintain your order information for our records unless and until you ask us to delete this information. 


Grass Roots uses or may use third-party providers for various aspects of the Services, including the processing of payments and fees. By using the Services, you acknowledge and agree that you will also be subject to the third-party terms and conditions associated with those third-party services. Those terms and conditions may be materially different than our policies, especially with regard to information privacy and security. You acknowledge and understand that the third-party terms and conditions will apply to your account and information, including, but not limited to, financial information collected to enable and process payments on the Services. 

Grass Roots may change this Privacy Policy from time to time in its discretion. Any changes will be effective immediately upon posting the revised policy. Revised policies will be posted at this page, so we encourage you to review it regularly. If we make changes, we will notify you by revising the posted date for this policy and, in some cases and in our sole discretion, we may provide you with additional notice (for example: by notice on our homepage or sending you a notification). 

By using the Services, you agree that Grass Roots will not be responsible or liable to you or any third party for any consequence, loss, or damage arising (directly or indirectly) from or relating to any of the circumstances described in this Privacy Policy.

Last updated on July 15, 2019.

Privacy Policy Terms & Conditions