Educating consumers is one of many things that makes our brand different. We want you to know as much as possible about where your food comes from - everything from how it was raised to how it nourishes your body. So we practice radical transparency by using scientific studies to prove the nutritional value of our products, and testing our soil to demonstrate how we help reverse climate change - just to name a few.Â
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I have a friend who works for the local water company. He’s a lawyer tasked with protecting the watershed, keeping development away from the primary reservoir and industry from threatening the water upstream. It is a lot of work and work that is often ignored by those of us who daily fill our glasses with clean drinking water. “People just assume clean water will always be there,” he told me. “They don’t understand how hard it is to keep a clean drinking supply intact.”
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Anyone concerned about the sourcing of their food has felt the frustration of label confusion. And the meat aisle is a particularly crowded space. In a large grocery store—to say nothing of all the e-commerce shops—there are dozens of brands and most of them are making the same claims. Hormone free, antibiotic free, grass-fed, gluten free, all natural—to name a few. Which begs the question: If they all say the same thing, does it really matter which you pick?
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Celebrating Earth Day means something different to everyone. For some, it’s an opportunity to hug that tree you’ve been eyeing for the past 364 days. Other folks prefer to celebrate with a long bike ride and a cold shower. But if awareness is your thing, keep reading. We’re going to tell you a bit about why pasture-raised meats generally and Grass Roots meats specifically are an eco-friendly choice for your dinner table.
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